This post appears as part of our Leaders Series, conversations with tech and media leaders about influential trends and topics in their field.
What is driving change in the media industry today and how can professionals anticipate these changes?
We had this question in mind when we recently sat down with digital media expert Duke McKenzie. Duke is SVP of Mediative, one of Canada’s leading digital marketing agencies. In 2011, he was named one of Canada’s Top 40 Under 40 for his role in shaping the landscape of internet advertising.
Here are some of the top takeaways from our discussion.