New this fall: We’ve joined the mentorship team at Driven Accelerator

Anna Starasts

September 12, 2012

Earlier this year, Toronto saw a new startup accelerator emerge on the tech landscape: Driven Accelerator. Putting a unique spin on things, Driven focuses exclusively on providing training, support and resources to under-represented minorities in digital technology.

We’re proud to announce that our Managing Director, Bruce Dorland, and myself have joined the Driven community. We’ve been invited on as Mentors to help guide Driven’s first cohort of startups. We’ll help them define their talent needs, understand the tech talent landscape in Toronto, gain insight into building a recruitment marketing strategy, and provide practical advice on assessing and negotiating with candidates.  We kick off our partnership by hosting a workshop in October.

On August 23rd, Driven announced its very first cohort: Roxi, Screen Goddess, CitySqoop, Fargifts and SociaCal. The Accelerator will operate a 12-week program that will provide the startups with practical guidance on everything from prototypes, business development, recruitment, marketing and the all-important pitch.

While Driven is unique in Toronto, it is not alone in its ambitions if you look beyond our borders. U.S.-based accelerators like Women Innovate Mobile and NewME Accelerator are also working to diversify the tech startup space.

Last Thursday, I attended the launch of Roxi, at a trendy clothing store on Queen Street West. I also had the chance to meet two of the founders, Jeff Tchadjeu and Chris Spoke. The launch had the energy of a nightclub (which, I imagine, was the point). Everyone was clearly thrilled about the launch of the iOS app, hitting the App Store soon. It was quite a buzz-worthy way to lauch!

Follow our blog and Twitter feed – we’ll do our best to keep you in the loop about this unique new addition to the Toronto tech scene.


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